The goal was to effectively introduce Levi's as a brand onto the social media platform, TikTok. This will involve creating engaging and creative content that resonates with the TikTok audience, and promoting the brand through partnerships and collaborations with popular TikTok creators. By establishing a strong presence on TikTok, Levi's can reach a new and younger audience, increase brand awareness and loyalty, and drive sales. A successful campaign on TikTok will require a deep understanding of the platform's unique culture and content trends, as well as the values and aesthetic of the Levi's brand.