Converse
Agency: Day One Agency
Production: Avenue One Creative
Director: Fritz Bacon
The Ask: Shai Gilgeous-Alexander was dropping his new shoe the SHAI 001 in Hail Clay. In the midst of this drop and to highlight a matchup between Shai and Anthony Edwards AKA "Ant-Man", my team was tasked with procuring 500lbs of sand and Ants to create the below video. All ants were set free after filming unharmed but maybe slightly confused.
A few months after the video went live I had the chance to meet Shai in person and photograph him during his stay in NYC for the Tonight Show with Jimmy Fallon.
