Las Vegas Tourism Board

Agency: Grey Production: Avenue One Creative

Writer / Director: Fritz Bacon

The Ask: In 2024, we were asked to help capture short form vertical social content around F1 at Las Vegas that felt both native to the platform as well as elevated cinematic content. With a team of 8, we produced 477 pieces of content and gained over 64M impressions across the Vegas channels. From playing video games on a side of a 100,000 foot billboard for WWE2K25 to giving a personal tour of the Prime Bottle truck, we have shot it all and will continue to shoot it all with LVCVA.